Contribution to the community

BBVA is committed to generating value in communities through programs that promote inclusive and sustainable growth. As part of its strategy, it has set out three lines of action: reducing inequality and promoting entrepreneurship, creating opportunities for all through education, and supporting research and culture.

In Mexico, Grupo Financiero BBVA develops a series of initiatives and activities of high social impact with the objective of helping the community to make more informed financial decisions that are beneficial to their well-being.

BBVA is committed to allocate EUR 550 million to the community between
2021 and 2025.

Financial education

Financial Education is a fundamental area within Grupo Financiero BBVA México, as it places different tools within the reach of the community that allow them to responsibly manage their finances, and thus boost their wellbeing and quality of life.

BBVA continues to advance in being the Financial Advisor of Mexico and has generated various alliances to reach different audiences through different contact channels:

Web content
Training experiences for customers and non-customers (Open Market)
Initiatives with a gender perspective
Alliances and sponsorships (Kidzania, La Granja, UNAM and other universities)
Boosting entrepreneurship (SME Portal)
Campaigns with Behavioral Economics (BE)
Virtual assistant

4,300 workshops were held with the participation of 111,367 individuals and 81,310 beneficiaries.

	Beneficiaries*		Participants**		Workshops
Workshops	2021	2022	2021	2022	2021	2022
Face-to-face	-	9,824	-	11,114	-	539
Online	10,038	-	17,627	-	17,627	-
Remotely	32,775	81,310	43,796	111,367	1,975	4,300

Note. For the online modality, there is no data under the three categories in 2022 because there was a change of provider and the impact is now measured in views.

^*A beneficiary is the one who participates in the activity offered or, in the case of the online modality, the one who completes a workshop.

^**Given that a beneficiary can participate in more than one workshop, the total number of participations that the Program has is counted, that is, if the same person participated in two workshops, one beneficiary and two participants are considered.

Fundación BBVA México

Fundación BBVA México is a asociación civil responsible for carrying out the social action initiatives of Grupo Financiero BBVA México. Its objective is to develop innovative programs to support education, culture, and social initiatives for the benefit of Mexican society.

In 2022, Fundación BBVA México allocated resources to support various programs and projects that benefit the community, including investment initiatives in educational, cultural and social areas. The investment in 2022 was $1,165,548,195. BBVA Scholarships for Young Boys and Girls That Inspire

Our “Young Boys and Girls that Inspire” (Chavos que inspiran) program has been an incredible success, supporting over 47,000 scholarship recipients to date. We have extended the program to young people with disabilities, and in the first edition, we provided scholarships to 652 recipients.